צפו בסרטון מצויר בחינם Jensen: The Dream Society - last cultural shift

If you take the long view, then the experts are telling us that the Homo sapiens, our species, has been around for 100,000 years. Perhaps a bit more. For 99.999 percent of the time, it has been a brutish struggle to survive. Simply survive. To get enough food. Are you sure you will ever have a meal tomorrow? Are you sure you have a meal next week? This is more or less the first generation that could say: No problem, we will have something to eat next year. And tomorrow.It has always been possible for kings and queens and noblemen, but now for the average person it has become possible. So we have lefty this situation where there would be not enough food, not enough shelter. This has been the human condition for so long. Thanks to technology this is no longer the main problem. So we can turn to the emotional aspect of life. And this means that the Dream Society, the Experience Economy, will last forever, as I see it. Because we won't go back.Maybe in the future you will become a farmer, but you don't depend on it. For example, if the crops don't grow, you have other options, because we have this Experience Economy. But then of course, we will make new eras. Historians always do that. Futurists always do that. So perhaps we will have one period that says� we must be controlled'. That would be one era, instead of the industrial era, the control era. The adventure era, the love era, love and romance era, the freedom era. I think that would be the way to divide time in the future.