צפו בסרטון מצויר בחינם Pepsi Max ‘Unbelievable’ – Chain Reaction

All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.